The new year always feels like a deep breath.

After the chaos, sparkle and biscuit overload of Christmas, January is a chance to slow things down, reset, and come back to what really matters — good dogs, good treats, and doing things properly.

As I head into the new year with Woof & Whisk, I just want to say thank you. Thank you for every order, every message, every laugh at the stall, and every dog who has dragged their human over to read the biscuits. This business exists because of the people (and pups) who support it, and I’m endlessly grateful for that.

This year is about growing calmly and intentionally. Continuing to bake small-batch, hand-iced treats that make dogs happy and people smile. Creating more moments of joy at markets, introducing thoughtful new collections (yes, Valentine’s is coming), and hosting more community-led events where dogs are always the main characters.

January is also a reminder that not everything needs to be rushed. Sometimes the best things take time... whether that’s a perfectly iced biscuit or building something you’re proud of.

Here’s to another year of wagging tails, funny biscuits, and treats made with love.

Happy New Year,
Claire 🤍🐾
Woof & Whisk